Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come Continue reading 10 tips to improve the quality of your page
There’s no getting around it – video files are big. So big, in fact, that they accounted for 81% of internet traffic in 2021. Videos loaded on any given web page will likely be the largest asset a browser will Continue reading Site speed tips for faster video loading
We’ve all been lured into clicking on unsatisfying search results before. At first glance, it looks promising. But if you can’t see what you’re looking for when you get there, you’ll probably just leave again. *Boing* — there goes the Continue reading Make satisfying content by managing users’ expectations
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking Continue reading How to get ratings and reviews for your business
Climate change is the most serious threat we’re facing as the human race. We must keep our greenhouse gas emissions in check to keep climate change manageable, as failing to do so will result in irreversible consequences, affecting every generation Continue reading The carbon footprint of your website and how to reduce it
The summer has just ended, but we’re already telling you to prepare for the biggest sales of the year: Black Friday and Cyber Monday. And let’s not forget about the rest of the holiday shopping season that’s coming up. Now Continue reading Black Friday & holiday season SEO 2022: 7 tips to start preparing!
In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference Continue reading What’s technical SEO? 8 technical aspects everyone should know
Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time Continue reading Is your site the victim of internal site search spam?
Non-inclusive language excludes people based on beliefs, gender, sexuality, or health, while inclusive language uses better alternatives to the words that people might find harmful. Making your content inclusive helps you to reach a broader audience. But while writing, it Continue reading Yoast SEO Premium 19.2: A new inclusive language analysis — in beta
It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense Continue reading Google to launch Helpful Content Update to diversify search results
We’re massive advocates of using Schema structured data to help search engines understand website content. Our plugins automatically take care of anything Schema-related for you, but we know that we’re not the only ones to do so. It’s possible to Continue reading Open-source software, open Schema protocol!
Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties Continue reading How to use social media (updated 2022)
Public locations/venues — like art theaters, parks, bus stations, and stadiums – play a massive role in people’s lives in a community, town, or city. They are present in every community, and they are the foundational elements of a healthy Continue reading Putting local stadiums, aquariums, and museums on the map with Yoast Local SEO
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, allowing Google to find your essential pages quickly, even if your internal linking isn’t Continue reading What is an XML sitemap and why should you have one?
Do you want to start a blog or online store? Then you’ll need a website. But did you know you’ll also need web hosting if you want to start your own website? There are many aspects to web hosting. You Continue reading Hosting guide: how to pick the right host for your site
Yoast SEO Premium has a new feature that helps you quickly check your SEO settings. The front-end SEO inspector is designed to help you do just that — inspect the metadata your post outputs right from the front end. You Continue reading Meet the front-end SEO inspector in Yoast SEO Premium
If you’ve been following our releases, you might notice that we’ve been pumping out a lot of new features recently. Continuing that momentum, we’re releasing yet another feature: the front-end SEO inspector. This tool allows you to quickly and intuitively Continue reading Yoast SEO Premium 19.1: new front-end SEO inspector
Google and Bing offer unique methods of video discovery, through https://google.com/video and https://bing.com/videos respectively. However, the way they discover, rank and present videos are very different. In this post, we’ll break down the ways in which the two platforms differ. Continue reading Google Video vs. Bing Video: How does each search engine rank videos?
Today we are launching the first two in a series of technical SEO courses: Hosting and server configuration, and Crawlability and indexability! SEO is about more than using the right keywords and writing great content. Without a solid technical foundation, Continue reading Out now: Two technical SEO courses on hosting and crawlability
With the rise of social media and smartphone adoption, emojis have gone from cute icons we add to our text messages to becoming an integral part of our day-to-day communication. For many people, emojis belong to social media and text Continue reading How to use emojis in your page title and meta description💡