A new day, a new trend. For businesses and content creators, it sure feels that way sometimes. If you’re not on top of trends, it might be difficult to engage your audience. So, what should you do? Is it still Continue reading Can holistic SEO and trending content coexist?
Have you not thought about your website in a while? Or are you just not sure where to start when it comes to optimizing your pages? No worries. We are here to help you revive your website through the power Continue reading How to rekindle the love for your website through SEO
SEO is all about creating a great experience for people visiting your website, or seeing your snippet in the search results. That’s why a lot of your SEO efforts will likely be focused on things like content, UX and pagespeed. Continue reading A successful link building strategy in 6 steps
Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore Continue reading SEO in 2024: Four insights from Yoast SEO experts
Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate Continue reading 6 common SEO mistakes and how to avoid them
People often ask us: What makes a good website? Unfortunately, there isn’t an easy, one-size-fits-all answer. As with many things SEO, the answer is: it depends. What kind of site do you have, and what do you want to achieve? Continue reading What makes a good website?
When you think about searching online, do you picture the Google search bar, or the TikTok search bar? If it’s the former, you might be behind on the trends. Because while you’re optimizing your content for Google, younger generations are Continue reading Are social media becoming the new search engines?
If you own a website or are thinking of creating one, you should be mindful about your ecological footprint. Because the tech industry plays a big role in the current climate crisis. With its data centers, large manufacturing operations, and Continue reading Why you should care how green your website is
We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal Continue reading How to speed up your WordPress website: 12 tips to start optimizing website for speed
For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential Continue reading SEO in 2023: Your chance to shine!
Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites Continue reading Don’t relabel your old content as new; it’s a lousy SEO tactic
You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitors in the search engines! But how do you keep doing SEO in Continue reading Sustainable SEO: How to focus on a lasting SEO strategy
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands Continue reading Holistic SEO: Improve every aspect of your website
Do you have a website? And do you want more traffic? If yes, then there’s no doubt about it: SEO should be part of your marketing efforts. It’s a great way to get and keep people on your website. But Continue reading What is SEO? An explanation for beginners
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t Continue reading What is UX (and why bother)?
Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come Continue reading 10 tips to improve the quality of your page
Climate change is the most serious threat we’re facing as the human race. We must keep our greenhouse gas emissions in check to keep climate change manageable, as failing to do so will result in irreversible consequences, affecting every generation Continue reading The carbon footprint of your website and how to reduce it
Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this Continue reading Link building from a holistic SEO perspective
Web sustainability is a huge topic and covers a lot of aspects, from design principles to many technical details. Did you know that SEO can actually lower your website’s impact on the web’s carbon footprint? If you want to know Continue reading Sustainable website growth and the role of SEO