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Non-inclusive language excludes people based on beliefs, gender, sexuality, or health, while inclusive language uses better alternatives to the words that people might find harmful. Making your content inclusive helps you to reach a broader audience. But while writing, it is surprisingly easy to exclude people by accidentally using the wrong words. As inclusive language is getting more important by the day, we are launching a new inclusive language analysis in Yoast SEO Premium 19.2.
How does inclusive language help SEO?
If you want your pages to be found, you need to use the language your audience uses to search. So as language and society evolve, so must your writing and content. You probably also don’t want to alienate or offend people who might engage with, convert, buy from, link to, or share your content!