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It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense of readability and user experience. The result is a frustration for the searcher. Google is aware of this and is trying to diversify the search results with a new Helpful Content Update.
What is going on?
If you’ve been following our industry for a while, you have noticed many articles popping up over the last couple of years describing the death of Google search. If you haven’t, read The Open Secret of Google Search in The Atlantic, or the Google Search is Dying post, which went viral earlier this year. You’ll quickly discover that some topics’ search results are unusable and unhelpful. This is not a good look for Google.