We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of Continue reading Word count and SEO: how long should a post or page be?
The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to Continue reading Paragraph length check: Why and how to write shorter paragraphs
If you’re a user of Yoast SEO for WordPress or Shopify, then you’re probably familiar with the traffic lights in our plugin. Three parts of Yoast SEO use this system: the content analysis, the readability analysis, and the inclusive language Continue reading How to use the readability analysis in Yoast SEO
Using transition words in your writing can help you enhance the readability of your content. They help your text flow, and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on Continue reading Transition words: why and how to use them
Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate Continue reading 6 common SEO mistakes and how to avoid them
At Yoast, we like to say: “Content is king”. But what does that mean? In short, it means you need content to rank. But not just any content. It needs to be meaningful and original. In this SEO basics post, Continue reading What is thin content?
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers, making it easier for them to figure out what a post or page is about. Headings also define which parts Continue reading How to use headings on your site
Are you aiming for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things on your own. Luckily, Yoast is here to help. In this post, Continue reading How to Yoast your post
SEO copywriting is a crucial component of any successful SEO strategy. Still, it can also present a significant challenge for anyone wanting to create high-quality content that ranks well in search engines. As search engines crawl web pages, the content Continue reading SEO copywriting: the ultimate guide
Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of Continue reading The ultimate guide to content SEO
No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t Continue reading What is natural writing?
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability Continue reading 5 tips for writing readable blog posts
We’ve all been lured into clicking on unsatisfying search results before. At first glance, it looks promising. But if you can’t see what you’re looking for when you get there, you’ll probably just leave again. *Boing* — there goes the Continue reading Make satisfying content by managing users’ expectations
We’re always working to improve and refine the Yoast SEO user experience with every release. In this release, we’ve rolled out improvements to our Schema structured data implementation and fixed a couple of bugs. Aside from that, we’ve decided to Continue reading Yoast SEO 19.4: new emoji picker tool, word complexity feedback in more languages and Schema improvements
We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other users running Yoast SEO. Today, we’re introducing the latest addition to our readability analysis in Continue reading New in Yoast SEO Premium: the word complexity assessment
Using the right keywords is essential in SEO. Because using the words your audience searches with will help your posts and pages rank. That’s why we always tell you to put some effort into finding the perfect keywords to optimize Continue reading Why you should use synonyms and related keywords