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We’ve all been lured into clicking on unsatisfying search results before. At first glance, it looks promising. But if you can’t see what you’re looking for when you get there, you’ll probably just leave again. *Boing* — there goes the bounce rate! The fact is, just making content and getting it into the search results isn’t enough. You have to get people’s attention and keep it. The best way to do that is by making it clear what your content offers. Managing readers’ expectations can convince them of the usefulness of your post and might even reduce the bounce rate at the same time. Keep reading and find out how to keep your readers satisfied.
Table of contentsGetting the first impression rightAdd a table of contentsUse the Yoast Table of contents blockGive an estimated reading timeUse the Yoast Estimated reading time blockHelp people navigate your contentUse descriptive titles and headings Write a clear introductionBe honest in your meta descriptionMake sure to meet users’ expectations
Estimated reading time: 9 minutes