Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a valuable ally for ecommerce companies seeking to enhance their online presence. Discover how generative AI can help your WooCommerce products Continue reading Use generative AI to make products stand out in search
Great SEO forms the foundation of your online store, setting the stage for increased visibility and traffic. Yet, the real magic happens when you blend this with a strong content marketing strategy for your online shop. This is where you Continue reading 7 content marketing strategies for your online shop
You’ve got your Shopify store up and running, so now it’s time to welcome that traffic! Just roll out the red carpet and get those customers rummaging through the virtual shelves. Easy, right? Getting decent traffic is the hardest part Continue reading 7 tips to get more traffic to your Shopify store with SEO
Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you Continue reading 7 ways to improve product descriptions in your online store
Shopify has become the leading online shopping platform in just a few years. It has become an anti-Amazon, helping small and large retailers worldwide run successful online stores with minimal effort. Although Shopify makes everything easy, there’s a lot you Continue reading Shopify SEO: the ultimate guide
Breadcrumbs are an essential part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why adding these Continue reading What are breadcrumbs? Why are they important for SEO?
A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your Continue reading 5 blog topic ideas for your ecommerce site
Having great product pages is so important for your sales. These are the pages where people decide to click that buy button. Besides optimizing your product pages for user experience, you want to make sure these pages are as good Continue reading Product page SEO: 5 things to improve
Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area Continue reading Product identifiers like SKU and GTIN are essential for ecommerce SEO
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking Continue reading How to get ratings and reviews for your business
The summer has just ended, but we’re already telling you to prepare for the biggest sales of the year: Black Friday and Cyber Monday. And let’s not forget about the rest of the holiday shopping season that’s coming up. Now Continue reading Black Friday & holiday season SEO 2022: 7 tips to start preparing!
You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. Continue reading How to choose a focus keyphrase for product descriptions and categories
Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other Continue reading How to add global identifiers on variable products with WooCommerce SEO
By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, Continue reading How to do SEO for boring products
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their Continue reading Checkout page UX – How to provide a good user experience on your checkout page
The key to converting a visitor into a client is trust. Even if your main product is not very exciting, it can be sold online when visitors know that you’re the best supplier. So, how do make sure your online Continue reading 7 ways to increase sales by creating trust
As an online store, you want to sell as many units of your products as possible. But, every online store will eventually reach a point where products run out of stock. Then comes the big question: how should you handle Continue reading How to handle out-of-stock products for ecommerce SEO
Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Continue reading 6 reasons why the Yoast SEO Shopify solution will boost your rankings!
One of the ways to draw more potential customers to your online store is by using SEO. And believe us when we say that there’s a lot you can do yourself when it comes to SEO. But getting started and Continue reading How the right Shopify SEO tools can boost your traffic
Becoming a Shopify SEO expert is on lots of people’s to-do list. Maybe you have a Shopify store of your own, and you’re wondering if you really need to hire someone to do it for you. Or perhaps you’re interested Continue reading How to become a Shopify SEO expert