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Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever!
But which social media should you focus on? With so many platforms out there, you can feel overwhelmed with choices. Don’t worry, though! You don’t have to be active everywhere. That isn’t always sustainable. And if your most loyal customers are on Twitter, and you’re focusing on Pinterest, then you miss out on many opportunities.
Instead, decide which platform your audience uses the most, then find a rhythm that works for you and build on that. Once you’ve got your social strategy in place, it’s time to start posting! Below are some tips you can use to set up or improve your social media strategy.