In December 2023, Google rolled out a significant update to its rules and guidelines concerning video indexation and rankings. The landscape has shifted, and it’s crucial for webmasters to adapt to these changes for optimal visibility in Google search results. Continue reading Google’s video search update: What’s new?
While we live in a video world, blogs aren’t going anywhere. As Cindy points out in her post about the future of blogging in a video-obsessed world, there’s still space for blogs and written content in a world dominated by Continue reading Integrating your video strategy with your blog strategy
One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different Continue reading How do I optimize videos for various platforms and screen sizes?
There are many reasons why you may want to create a dedicated website for your videos. Perhaps you’re selling a course that you want to put behind a paywall. Maybe you’ve created a video series or podcast that requires its Continue reading How to create a video website
Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower Continue reading How to stop videos negatively impacting Core Web Vitals
Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or Continue reading How businesses should approach short-form video
Google Search Console is the best data source for tracking the traffic you are getting to video content on your website from Google search, as it provides data directly from Google about the queries actually driving traffic, and can be Continue reading How to track video SEO performance using Google Search Console
Do you have two pages on your site that are practically identical yet necessary in order for your site to work? And do you need one of them to be indexed in Google search? Then you should use the rel=”canonical” Continue reading Common rel=”canonical” errors in video SEO
In July 2022, Google launched a new video indexing report in Google Search Console. This report will allow you to see how many pages Google has found, crawled, and indexed a video on, and much more. It’s incredibly useful because Continue reading How to use the new video indexing report in Google Search Console
When embedding a YouTube video on your website, you’ve probably discovered a minor but very annoying issue: YouTube embeds are not natively responsive. This means that when you’re viewing your web page on a mobile device for example, the video Continue reading How to make YouTube videos responsive
Video can be an incredibly effective way of promoting products and services throughout a website. Especially on pages such as the homepage, product pages, and blog posts. This is particularly true for websites built through Shopify, where there are several Continue reading How to add video content to Shopify
There’s no getting around it – video files are big. So big, in fact, that they accounted for 81% of internet traffic in 2021. Videos loaded on any given web page will likely be the largest asset a browser will Continue reading Site speed tips for faster video loading
Google and Bing offer unique methods of video discovery, through https://google.com/video and https://bing.com/videos respectively. However, the way they discover, rank and present videos are very different. In this post, we’ll break down the ways in which the two platforms differ. Continue reading Google Video vs. Bing Video: How does each search engine rank videos?
YouTube is the biggest video website in the world. Over a billion hours of video are watched each day. But while YouTube is the primary home for videos on the internet, there are other places worth uploading your videos to Continue reading Beyond YouTube: Other sites to post your videos
We’ll start with a brief summary of YouTube ranking factors. Next, we’ll make a best-guess assessment of how they break down from a practical standpoint. YouTube ranking factors There are two core overarching groups into which YouTube ranking factors fit: Continue reading YouTube SEO in 5 minutes
Are you using YouTube to host and distribute your videos? Then one of the main ways you’ll want to drive views is through search. Not just search within YouTube itself, but Google search as well. In this post, we’ll go Continue reading The 5 most important YouTube metrics for SEO
Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a Continue reading How to make a video to promote your business
You want to optimize your YouTube channel. You’ve done the research and stumbled upon YouTube tags. In theory, they sound like a great place to start if you want to optimize your videos. But did you know that YouTube tags Continue reading How many YouTube tags should you use?