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Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a look at how businesses should respond to this trend. We’ll also discuss where short-form video fits within a wider creative content marketing strategy.
What is short-form video?
Short-form video is not quite the same as videos that are short. It refers to videos that are roughly 06-60 seconds long, organically distributed through feed-orientated social media platforms, and consumed overwhelmingly through mobile devices. They are typically, but not always, shot vertically. This is to keep in line with the screen they’re typically consumed on. You can find short-form videos on TikTok, Instagram Stories, YouTube shorts, and the like.