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Do you have two pages on your site that are practically identical yet necessary in order for your site to work? And do you need one of them to be indexed in Google search? Then you should use the rel=”canonical” tag. It’s a useful tool in any SEOs arsenal. But where can you find the tag? It sits in the of the duplicate page, and points to the version you want to be indexed. In other words: It tells Google and other search engine crawlers that this version is the “canonical”.
With video marketing, there are common technical implementations that require specific use of the rel=”canonical” tag. For example, to prevent the indexation of duplicate and low-quality pages. There are also common ways many plugins and tools default to implementing rel=”canonical” that can hamper video SEO.
In this post, we’ll break down the common mistakes typically made with rel=”canonical” for video SEO. And we’ll explain how to avoid them!