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You want to optimize your YouTube channel. You’ve done the research and stumbled upon YouTube tags. In theory, they sound like a great place to start if you want to optimize your videos. But did you know that YouTube tags aren’t especially important for discoverability? They can still be useful, though. Read on to learn more!
The truth about YouTube tags
Suggesting relevant keywords directly to YouTube and Google sounds like a good idea. However, the truth is that the YouTube and Google algorithms have evolved to be able to read and parse the words used in the audio of your video. They can therefore determine context and relevancy in a much more sophisticated way than through relying on tags.