If you want to reach a younger audience, you need to look into TikTok. Almost half of TikTok’s user base is under 30 years old. So if that’s a market you want to target, you should consider creating a TikTok Continue reading 5 tips on how to use TikTok for your business
Are you tired of feeling overshadowed and underestimated as a small business or local company regarding SEO? Well, here’s some good news! You can take your local search results from average to awesome with the right strategy and tools. Whether Continue reading Small business SEO and local search: the ultimate guide
Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or Continue reading How businesses should approach short-form video
We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per Continue reading Domain names and their impact on SEO
Writing great page titles and SEO titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and it’s also one of the most important Continue reading How to craft great page titles for SEO
Are you looking for Hootsuite alternatives to manage your organic social media campaigns? Social media has rapidly become one of the best organic channels for growing brand awareness. 91% of marketers will use social media to distribute content in 2021, which Continue reading 11 Cutting-Edge Hootsuite Alternatives in 2022
Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a Continue reading How to make a video to promote your business
What words come to mind when you think of iconic brands like Uber and Instagram? Maybe you think of “fast” and “affordable” for Uber, or “share” and “friends” for Instagram. The associations we have with brands may seem benign, but Continue reading How to Build a Positioning Strategy for Your Brand