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Are you using YouTube to host and distribute your videos? Then one of the main ways you’ll want to drive views is through search. Not just search within YouTube itself, but Google search as well. In this post, we’ll go over the five core YouTube metrics you should be looking at on a regular basis to understand and measure how your videos when it comes to driving organic search traffic on both platforms.
Note that this is not an overview of how to measure YouTube marketing more broadly. For that, check out our post on how to use analytics to optimize your video. This post discusses the YouTube metrics most important for tracking and optimizing traffic to your YouTube videos. From both Google and YouTube search. Metrics that you can all find in YouTube Analytics.
Metric 1: Views from YouTube search