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Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower bandwidth mobile connections, they can be very slow to load.
This can be a problem from a user-experience standpoint, especially if the video is critical for the display of the page (such as with an auto-playing background video). But it can also be a challenge for SEO. Having too many big videos on a page can negatively impact your Core Web Vitals, particularly Largest Contentful Paint (LCP) & Cumulative Layout Shift (CLS). Let’s dive deeper into these two topics, and what you can do to fix it.
Largest Contentful Paint