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In December 2023, Google rolled out a significant update to its rules and guidelines concerning video indexation and rankings. The landscape has shifted, and it’s crucial for webmasters to adapt to these changes for optimal visibility in Google search results.
What changed?
In the past, any page with a visible video to Googlebot-video and appropriate structured data could secure a ranking with a video result. However, Google’s new approach focuses on pages that are explicitly designated as “video-focused”, or where video is served as the primary content.