As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that can help you optimize your Continue reading Google PageSpeed Insights helps make your site faster
We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal Continue reading How to speed up your WordPress website: 12 tips to start optimizing website for speed
We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per Continue reading Domain names and their impact on SEO
For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential Continue reading SEO in 2023: Your chance to shine!
Page speed is one of the factors which determines whether you get a good ranking in Google. Page speed is a ranking factor, and its importance keeps growing. In this post, we’ll discuss how to check your page speed and which Continue reading How to check page speed: tools and suggestions
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands Continue reading Holistic SEO: Improve every aspect of your website
If you have a local business selling products or services, you have to think about the local ranking of your website. Local SEO will help you surface for related search queries in your area. As Google shows local results first Continue reading Local ranking factors that help your small business’ SEO
You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And Continue reading What is structured data?
When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” Here’s how to fix it. The post How To Create A Custom 404 Page In WordPress appeared first on Search Continue reading How To Create A Custom 404 Page In WordPress via @sejournal, @JuliaGeekPack
Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for. You’ll learn how to check for 14 of them in this guide. Manual actions are when…Read Continue reading A Simple (But Effective) 14-Step SEO Audit & Checklist
A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that you can find on multiple URLs — or even multiple websites. Using canonical URLs (HTML link Continue reading rel=canonical: the ultimate guide
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking Continue reading How to get ratings and reviews for your business
In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference Continue reading What’s technical SEO? 8 technical aspects everyone should know
Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time Continue reading Is your site the victim of internal site search spam?
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, allowing Google to find your essential pages quickly, even if your internal linking isn’t Continue reading What is an XML sitemap and why should you have one?
Do you want to start a blog or online store? Then you’ll need a website. But did you know you’ll also need web hosting if you want to start your own website? There are many aspects to web hosting. You Continue reading Hosting guide: how to pick the right host for your site
Yoast SEO Premium has a new feature that helps you quickly check your SEO settings. The front-end SEO inspector is designed to help you do just that — inspect the metadata your post outputs right from the front end. You Continue reading Meet the front-end SEO inspector in Yoast SEO Premium
If you’ve been following our releases, you might notice that we’ve been pumping out a lot of new features recently. Continuing that momentum, we’re releasing yet another feature: the front-end SEO inspector. This tool allows you to quickly and intuitively Continue reading Yoast SEO Premium 19.1: new front-end SEO inspector
Today we are launching the first two in a series of technical SEO courses: Hosting and server configuration, and Crawlability and indexability! SEO is about more than using the right keywords and writing great content. Without a solid technical foundation, Continue reading Out now: Two technical SEO courses on hosting and crawlability
You might have heard that you need structured data on your website. Not only will Google understand your content better, but it will also increase your chances of getting those shiny rich results. In Yoast SEO, we output Schema as Continue reading Schema – why you NEED Yoast SEO to do it right!