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If you have a local business selling products or services, you have to think about the local ranking of your website. Local SEO will help you surface for related search queries in your area. As Google shows local results first in many cases, you need to make sure Google understands where your location is. In this article, we’ll go over all the things you can do to improve Google’s understanding of your location, which improves your chances to rank locally.
What are ranking factors?
Ranking factors are elements that Google considers when determining the position of a URL in the search results. There are many ranking factors, most of which are characteristics of the URL and your website, but they can further extend to your online presence. An example of a ranking factor is page speed: a fast-loading page that delivers a good user experience is likely to rank higher than a slow page when other characteristics are comparable.