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At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the user experience, the content on your website, and the security of your website all need to be in order. So, to keep ranking well in Google, you should develop a holistic approach to SEO. Let us explain what that is, here.
What is holistic SEO?
Holistic SEO (search engine optimization) refers to improving all important aspects of a website to make it rank higher in search engines. The ultimate goal is to make a website that fulfills its users’ needs on all levels. Not only by providing the right information at the right time but also by being easy and safe to use. To reach this goal, website owners should, at least, work on the following aspects of their site: