Content clusters, or topic clusters, can be a great tool to show Google you have authority on a specific topic. When done right, a content cluster strategy can get you a higher position in the search results and grow your Continue reading Content clusters: What are they and do you need them?
Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But, that’s not what Continue reading Why you should use a focus keyphrase only once
A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page Continue reading 6 questions about redirects for SEO
Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google Continue reading Site structure: the ultimate guide
Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of Continue reading The ultimate guide to content SEO
Breadcrumbs are an essential part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why adding these Continue reading What are breadcrumbs? Why are they important for SEO?
At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work Continue reading Where SEO and UX meet on your site
For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential Continue reading SEO in 2023: Your chance to shine!
Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search Continue reading What is site structure and why is it important?
For most marketers, constant updates are needed to keep their site fresh and improve their SEO rankings. However, some sites have hundreds or even thousands of pages, making it a challenge for teams that manually push the updates to search Continue reading Crawler List: Web Crawler Bots and How To Leverage Them for Success
You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitors in the search engines! But how do you keep doing SEO in Continue reading Sustainable SEO: How to focus on a lasting SEO strategy
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. Continue reading Internal linking for SEO: Why and how?
If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise Continue reading How to adapt your content SEO strategy
A tutorial to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2022! WordPress is one of the best content management systems for SEO. But even though it gets a lot right Continue reading WordPress SEO: the definitive guide
Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and Continue reading Update or delete? Cleaning up old content on your site
It’s time to spring clean your content! Does your website have any dusty corners or content that’s been swept under the carpet? Keeping your content fresh and findable is essential for SEO. So it’s time to give your site a Continue reading Clean up your old content with our SEO workout!
Want to know how to rank high in Google? You’re not the only one. “Could you please write a post with a clear path on just what to do to rank high in Google?”, “What should I do to make Continue reading How to rank high in Google
Website menus are one of those things you take for granted — until you try to use a really bad one. In the ideal scenario users get an instant overview of what a site has to offer, and they can Continue reading Make a great website menu for your users and for SEO