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Do you have a website? And do you want more traffic? If yes, then there’s no doubt about it: SEO should be part of your marketing efforts. It’s a great way to get and keep people on your website. But what does it actually entail? In this post, we’ll explain what SEO is and how you can get started!
What is SEO?
SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines. In other words: People will be more likely to encounter your website when searching online. SEO focuses on improving the rankings in the organic – aka non-paid – search results.