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Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel their old content as new to try to game the algorithm. This is not a good SEO practice, and we’ll discuss why that won’t help you rank better in this post!
Google likes fresh content, and so do we
Why does Google favor fresh content? It’s because we, as users, like new content.