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You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content you are writing. In this post, you’ll learn to pick a focus keyphrase for your products. You’ll also learn to think about related keyphrases, synonyms, and more!
Optimizing your products for ecommerce SEO
One of the essential parts of Yoast SEO for Shopify and the WooCommerce SEO addon is the content and SEO analyses. These tools help you write excellent product descriptions, blog posts, and landing pages that will be a hit for customers and search engines. But using it properly requires a bit of thinking — and a bit of research!