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By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer that just could not come up with the right, engaging content. Sometimes it’s just hard to write something that makes sense about a product, from your own perspective. In this article, we’ll explain how to approach SEO for boring products!
First: get the basics right
Regardless of what product you’re selling, you always need to make sure that the basics of SEO for your site are right. That means that you’ll have to put some decent effort into: