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The key to converting a visitor into a client is trust. Even if your main product is not very exciting, it can be sold online when visitors know that you’re the best supplier. So, how do make sure your online WordPress or Shopify store looks trustworthy? We’ve compiled a list of seven tips for you to start with. Be sure to read on!
1. Use clear and ‘normal’ language
Speak the language of your audience. Chances are, your audience doesn’t understand complicated and highly specific jargon. That’s why it’s important to use a clear and direct writing style. Focus on providing solid arguments as to why their quality of life improves after buying your product. And above all: keep your audience in mind. When visitors read a text that is focused on them, they’ll know they’re in the right place. And this will understand create trust.