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We often get the question of how long an online text should be. As this often depends on different factors, it’s difficult to give just one answer. But looking from an SEO and user-oriented perspective, there is a rule of thumb you can follow. We advise writing more than 300 words for posts or pages, while product descriptions should be over 200 words. Why? Because a higher word count helps Google understand what your text is about. It also gives you the room to give enough information on the topic being discussed, which is helpful for your site visitors. However, we don’t advise adding more content for the sake of it. Quality and readability always come first!
Table of contentsWhy does word count matter?What does Yoast SEO check?How to write a high-quality lengthy postHow to create high-quality archive pagesHow to write high-quality product descriptionsConclusion on word count and SEO
Did you get a red or orange traffic light because your word count isn’t high enough? Read about the text length check here, or jump to the paragraph on how to write high-quality lengthy posts or informative taxonomy archive pages.