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Writing great page titles and SEO titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and it’s also one of the most important factors that Google uses to determine the topic of a page. Well-written titles are essential to SEO! This article covers why you need great page titles and SEO titles, and how to create them.
Table of contentsWhat is an SEO page title? What’s a post title? How is it different to an SEO title?What’s the purpose of an SEO title?What does the empty title check in Yoast SEO do?What does the SEO title check in Yoast SEO do?What does the keyphrase in SEO title assessment in Yoast SEO do?How to use your keyphrase in the SEO titleShould you add your brand to the SEO title? Optimizing titles after publicationNote: Google won’t always use your SEO titleTitles for social mediaConclusion: Craft your (SEO) titles well!
Yoast SEO checks if you’ve used your keyphrase in the SEO title and whether your SEO title is a suitable width. It also checks if your post title is empty. Read about how those checks work, and how to use your keyphrase in the title.