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You have two main paths to add Google Analytics to your WordPress site: using a plugin or manual integration.
Using plugins like Site Kit by Google is a straightforward method, perfect if you’re not tech-savvy. Alternatively, you can manually add the Google Analytics tracking code to your site or use Google Tag Manager for more customization and advanced tracking capabilities. This requires more technical knowledge but offers flexibility in data management.
This guide will walk you through the process of how to add Google Analytics to WordPress, covering multiple methods to suit different needs and skill levels.