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With more than 15 years of experience in the industry, Hannah Smith has worked with a range of well-known companies, and her creative work has won multiple awards. She knows her stuff when it comes to creative content. That’s why we decided to pick her brain and ask her a few questions about content strategy and how to create content that helps you achieve your goals.
The SEO industry agrees that having a good “content strategy” is critical. But what does that mean? What does that look like?
I think that part of the challenge here is the term “content strategy” itself. It’s a term that means different things to different people, right? There are a bunch of definitions out there, but the one Adria Saracino and I came up with when we were at Distilled (c. 2014) is still the one I use today: