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Trying to come up with strategies for enhancing user engagement, boosting conversions, and achieving your business objectives can seem intimidating. It’s a lot of effort to stay on top of all the details. Thankfully, there is a way to streamline these efforts: WordPress A/B testing.
A/B or split testing can help you improve the most important aspects of your site. It’s a great tool for optimizing your website performance and conversion rates.
If you’re ready to take your WordPress website’s performance to the next level, we’ll show you how. In the article below you will learn what A/B testing is and why it matters. After that, we’ll guide you through setting up a split-testing plugin on your WordPress site and teach you how to run tests effectively. We’ll also pinpoint which elements it makes sense to test and provide clear insights into analyzing the results.