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The advent of digital marketing has created many concepts or tools through which marketers hope to promote their brands more effectively for potential clients or prospects for more conversions and increased sales. One such concept is social proof, a term that emerged in the 20th century.
Social proof be a powerful complement to your lead magnets. But it can also act as a lead magnet on its own.
In this post, you’ll learn about social proof, why it’s necessary, and types of social proof. We’ll even provide stunning examples of social proof in action.