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The APAC region encompasses extremely heterogeneous local economies with different trends in economic, technological, and demographical terms. Alongside developed economies such as Japan, Australia, and Singapore, the APAC region includes huge economies such as India and Indonesia, along with significantly smaller markets that nevertheless have huge potential for development.
Despite the diversity of the markets and development levels of the individual APAC economies, we can outline some common traits.
First off, the impact of the Covid-19 pandemic required a reshaping of economic activity in all markets in the region. Companies that were able to take advantage of the boost of digital technologies and opportunities for business growth stood out.