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Five Steps To Sell Your Product With Powerful Storytelling

via smashingmagazine.com => original post link

I can’t imagine the digital world without the magic of storytelling. While I consider storytelling as an art, it is also a discipline that has its roots in Ancient Greece and Aristotle’s writing: Poetics:

“A whole [story] is what has a beginning and middle and end.”

In this essay, the Greek philosopher identified for the first time the three main components of a story: beginning, middle, and end, and how they each related to one another.