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Creating a good call to action (CTA) is a really important part of digital marketing and content design. A CTA can trigger your visitors to consider taking the action you suggest. You should have some kind of CTA on almost every page — doing so will certainly help you to reach your goals. In this post we’ll explain how to write a great call to action, where to place them, and common mistakes to avoid.
What is a call to action?
A call to action is a kind of trigger that encourages your visitors to do something. The action you want them to take could be anything. Maybe you want them to buy a product, sign up to your newsletter, leave a review, or just visit another page on your site. Whatever your online goals are, a CTA in the right place can guide your users through the steps you want them to follow.