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Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re using today might not always reign supreme. So let’s talk about the direction that search is heading in and what Schema has to do with it.
The search engines they are a-changing
The year 2022 has already shaken search up quite a bit, with the revelation that almost 40% of Gen Z use TikTok instead of Google to search for information. Meanwhile, on more traditional search platforms we’ve seen a lot of changes too. Google and Bing have both been busy sprucing up their search results this year. With new arrivals like Google’s multisearch and Bing’s buying guides, it’s clear that search is doing anything but standing still.