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When you start an ecommerce site with WooCommerce or Shopify, having a keyword strategy might seem less important. You’re selling products, so the product names are your keywords. While that might be true in a few cases, in most cases, you need to focus on the keywords that describe the problem you or your products are solving for your customer. Selling sun protection? The issues you’re solving (or instead preventing) are, among others, sunburn and skin cancer, so these are your keywords as well. In this post, we’ll give you a practical approach to performing keyword research for your online store.
Table of contentsWhat is keyword research for online stores?What is the mission of your online store?Talk to your potential customersMake a list of keywords for your storeUncover search intentThe intent drives your content strategyCheck the intent your competitors rank forFind (related) keyphrasesFinding related keyphrases with Yoast SEO and WooCommerce SEO Take a peek at AmazonCreate landing pages for the keywordsThe relationship between different parts of your store Product pages versus landing pagesAdding your keywords to your online storeYoast SEO for WooCommerce Yoast SEO for ShopifyKeyword research for Shopify and WooCommerce stores
What is keyword research for online stores?