via wpjohnny.com => original post link
In this day and age, you definitely want natural-sounding copy on your website and other company-branded marketing materials. Sounding too professional might not be the best way to go about it.
I totally agree with the original post in this link and enjoyed how he explained it. Here it is: https://www.warriorforum.com/copywriting-forum/874692-youre-trying-too-damn-hard.html