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WordPress push notifications have risen in popularity over the years, and chances are you have come across them severally. Most modern websites have them.
Have you ever seen a popup box, asking your permission to send notifications? Those are web push notifications or WordPress push notifications as we will refer to them in this article. Browsers like Chrome, Opera, Firefox and Safari, support them both on mobile and desktop.
The idea behind WordPress push notifications is to encourage repeat visits from your visitors. To achieve this, it sends push alerts to subscribers whenever you publish something new on your website. The end goal, of course, is to drive more website traffic.