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The Future Of User Research: Expert Insights And Key Trends

via smashingmagazine.com => original post link

This article is a sponsored by Maze

How do product teams conduct user research today? How do they leverage user insights to make confident decisions and drive business growth? And what role does AI play? To learn more about the current state of user research and uncover the trends that will shape the user research landscape in 2024 and beyond, Maze surveyed over 1,200 product professionals between December 2023 and January 2024.

The Future of User Research Report summarized the data into three key trends that provide precious insights into an industry undergoing significant changes. Let’s take a closer look at the main findings from the report.