via yoast.com => original post link
What is the most important part of a post? The first paragraph! It’s the introduction of your article, and tells your audience what your post is about. But the first paragraph is also important to Google. That’s why you should give it extra attention. In this blog post, we’ll explain why an SEO-friendly introduction is so important, and give practical tips on how to write an awesome first paragraph. So read on!
Why should you write an SEO-friendly introduction?
People usually start reading at the beginning of an article. If your introduction is not compelling, people will click away. Google knows this too, because Google is trying to mimic a human. So if your introduction is bad, you’ll see a decline in your rankings. To avoid this, your first paragraph should be well written and optimized.