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Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing, also called experimentation, is an important tool to maximize the value of your organic (and paid) traffic and grow your business. But do it wrong, and you’ll hurt your conversions and SEO. Let’s avoid that!
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What is A/B testing?