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Enabling GZIP compression on WordPress sites is one sure way of improving your website’s loading speed.
When it comes to user experience and SEO – loading speed is super important. The faster a website loads, the better it tends to perform. As such, speeding up your website should always be your priority.
Of the many ways of improving the loading speed of a website, enabling GZIP compression is one of the easiest. The technology has been around for over a decade now, and most modern browsers support it.