“Imagine a more open web where people can switch between any platform of their choosing. A web where being locked into a system is a thing of the past. This is the web I’ve always wanted to see.”
At the end of his State of the Word 2023 keynote, Matt Mullenweg pulled a Steve Jobs move, revealing Data Liberation, an initiative he described as the thing he’s most excited about.
“In 2024, we want to unlock the web through a dedicated focus on migration tools. We want to make first-party community plugins, tools, and workflows available on WordPress.org […] I want it to be seamless, straightforward, and as zero friction as possible.”