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The world of ecommerce continues to grow year by year. As consumers want to purchase items from the comfort of their own home and have them delivered in a timely manner, the opportunities in ecommerce are ever-expanding. The expectation for a good user experience is now higher than ever. Customer want to know they can trust the website they are buying from, they want to access the website fast, and they want a great offer.
All of these things come into play when discussing the conversion rate of any ecommerce store. As an ecommerce store owner, your ultimate goal is to convert as many visitors as possible into paying customers. However, this can be a challenging task, especially in today’s competitive ecommerce landscape. The good news is that there are proven strategies you can implement to improve your ecommerce conversion rate and boost your sales. In this article, we will explore ten of these strategies.
Ecommerce conversion rate benchmarksFirst off, we’ll start with some benchmarks. Conversion rates will vary based on industry, location, and device used. According to Monetate, the following conversion rate results were gathered for Q3 of 2021 until Q3 of 2022.