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Building trust and establishing authority has become paramount for most online publishers. As Google strives to deliver the most reliable and high-quality content to users — especially in the age of generative AI, they have emphasized a concept known as E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T serves as a critical framework to evaluate the credibility and reliability of websites and their content. Improving your E-E-A-T can solidify your position as a trusted authority in your field. Yoast SEO Premium now has a tool to help you work on that.
Yoast SEO Premium helps improve E-E-A-T
Google looks at your site from all angles to help determine its expertise, authoritativeness, and trustworthiness. There are so many options for you to point Google to the right places so it can quickly find what it needs to verify all that. For instance, your publishing principles pages provide excellent insights for Google. In today’s release of Yoast SEO Premium, we’ll enhance these pages via structured data.