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WordPress.com is now selling a 100-year plan, one of the longest available in the industry, for a one-time payment of $38,000. It includes managed WordPress hosting (whatever that looks like in 100 years), multiple backups across geographically distributed data centers, submission to the Internet Archive if the site is public, 24/7 dedicated support, and a domain that doesn’t need to be renewed by the customer for a century.
ICANN, the Internet Corporation for Assigned Names and Numbers, limits domain registration to a maximum of 10 years. Auto-renewing after this time requires the customer to renew on time and keep their payment method updated. A 100-year plan removes these uncertainties but still hinges on the registrar staying in business into the next century.
Customers who buy into the plan will need to have superior confidence in WordPress.com, coupled with the belief that domain names will still be important to the fundamental architecture of the web decades from now.