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WooCommerce is rebranding to “Woo,” a shorter, more playful version of the company name that many customers are already using. Automattic acquired WooCommerce in 2015, along with WooThemes. The open source commerce platform now powers more than 4.4 million live websites, including 33% of the top 1 million online stores.
The rebranding extends to the Woo Marketplace, WooExperts program, and all other aspects of the Woo experience. It also includes a migration of WooCommerce.com to the woo.com domain.
“‘Woo’ is how many loyal customers have referred to us for years. And now we’re leaning into that name for our company and brand,” Woo VP of Creative and Communications David Callaway said. “It’s a fun, punchy name that shows how excited we are to empower success for merchants and developers. Switching to Woo.com is part of this larger strategy.