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A few folks have asked me why myself and many in the WordPress community are drawn to jazz musicians as what we promote with each release, with the wild Hello Dolly events idea, and now starting to incorporate more into our design language.
The formula for jazz is Music + Freedom.
It has a form, history, and legacy, but still allows for a tremendous amount of individual creative expression when it’s performed. It can, with intention, be different every time, and unique to every performer.