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To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use, and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take a brief look at what keyword strategy is and how it goes hand in hand with keyword research.
What is keyword strategy?
You’ve probably gotten the advice to conduct a keyword research to find out what terms you should use. Which is good advice, but it isn’t a keyword strategy. That comes after your research.