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A couple of years ago, my friend Maria asked me to build a website for her architecture firm. For projects like this, I would normally use a headless content management system (CMS) and build a custom front end, but this time I advised her to use a site builder like Squarespace or Wix.
Why a site builder? Because Maria is a highly visual and creative person and I knew she would want everything to look just right. She needed the visual feedback loop of a site builder and Squarespace and Wix are two of the most substantial offerings in the visual editing space.
In my experience, content creators like Maria are much more productive when they can see their edits reflected on their site in a live preview. The problem is that visual editing has traditionally been supported only by site-builders, and they are often of the “low” or “no” code varieties. Visual editing just hasn’t been the sort of thing you see on a more modern stack, like a headless CMS.